15.09. Train to Entrepreneurship

Programme of the event:

• 6:00 - a train from Katowice to Warsaw (“Train to Entrepreneurship”)
• 11:00 - a press conference in the building of the Polish parliament “Seym” as a prelude to the IV ECSME and presenting the Polish Start-up Manifesto to the Cabinet during the Congress in Katowice
• 12:00 - a panel discussion “Young Entrepreneurs Without Borders” in the Polish parliament with the participation of the authors of the Manifesto and invited guests (including the Marshal of the Sejm, the Marshal of the Senate, representatives of the European Parliament and Polish parliamentarians)
• 14:00 - a visit in the Presidential Palace to submit the Polish Start-up Manifesto to the Polish President
• 16:00 - a train back to Katowice

More information and registration: http://wsb.edu.pl/pociag

Organizers of the “Train to Entrepreneurship”

Media Partners

The European Forum of Young Entrepreneurs within the IV European Congress of Small and Medium-Size Enterprises in Katowice

Round table discussion – "Higher education of entrepreneurs"

Time: 15.00-17.00

Venue: Conference Centre (Faculty of Theology of the University of Silesia), Room No. 104

(closed event)

Issues:

• Forming an entrepreneurial attitude among young people.
• Skills and competencies a future entrepreneur should possess.
• How are the apprenticeships for young entrepreneurs conducted.
• Can an “Entrepreneurship” university programme prepare someone to run a successful company?
• Do private universities have an advantage over public ones in creating and conducting programmes connected with entrepreneurship?
• What can institutions such as ministries, district and voivodeship labour offices offer to young entrepreneurs?
• How are business incubators/technoparks/accelelators helping young entrepreneurs?

Invited experts (in alphabetical order):

• Jan Duława, MD, PhD, Professor of Medicine, Vice-Rector of the Medical University of Silesia in Katowice,
• Grzegorz Głód, PhD, Vice-Dean of the Economy Faculty at the University of Economics in Katowice,
• Katarzyna Grzybczyk, PhD, Vice-Dean for part-time programmes at the University of Silesia in Katowice,
• Agata Hagno, Expert of the "Young Entrepreneur in a Modern City" program,
• Piotr Kaczmarek-Kurczak, PhD, lecturer at the Entrepreneurship Department of Leon Koźmiński Academy in Warsaw, coordinator of the "Entrepreneurship in creative sectors" project of Leon Koźmiński Academy in Warsaw,
• Prof. Jan Kaźmierczak, Eng., Vice-Chairman of the Innovation and New Technologies Committee, Director of the Institute of Production Engineering at the Silesian University of Technology,
• Adam Kądziela, President of the Youth Forum of the PCPE 'Lewiatan',
• Jerzy Kędziora, Director of the District Labour Office in Chorzów,
• Prof. Lena Kolarska-Bobińska, Minister of Science and Higher Education,
• Jacek Kotra, Director of the Science and Technology Park in Gliwice,
• Mateusz Maik, Director of the Academic Business Incubators in Silesia,
• Andrzej Szastok, President of the Polish Association of Business Trainers,
• Assoc. Prof. Katarzyna Szczepańska-Woszczyna, Dean of the Faculty of Management, IT and Social Studies at the Academy of Business in Dąbrowa Górnicza, Vice-Rector for International Relations of the Academy of Business in Dąbrowa Górnicza,
• Jarosław Zagrodnik, PhD, Faculty of Law and Administration of the University of Silesia,
• Krzysztof Wróblewski, Director for organisational matters of the "Young Entrepreneur in a Modern City" program,
• Tomasz Zjawiony, Vice-President of the Chamber of Commerce and Industry in Katowice,
• Representatives of Young Entrepreneurs – winners of the Young Entrepreneur 2014 competition.

Moderator:

Janusz Dramski, Vice-President of the Chamber of Commerce and Industry in Katowice

Organizer

Media Partners

'Business in fashion' Gala

Time: 19.00-20.30

Venue: Vestibule of the Silesian Voivodeship Office in Katowice

(by invitation only)

Young entrepreneur in a modern city

Time: 9.00-11.00

Venue: Conference Centre (Faculty of Theology of the University of Silesia), Room No. 402

Panel discussion based on applications to the one-year long "Young Entrepreneur in a Modern City" program and recommendations related to Polish youth entrepreneurship collected in the "Young Entrepreneurs Manifesto".

Issues:

• Legal environment
• Freedom of business activity
• Local administration
• Start-up ecosystem
• Development of entrepreneurship

Invited experts (in alhpabetical order):

• Przemysław Grzywa – Manager of the "Young Entrepreneur in a Modern City" Program, Vice-President of the Youth Forum at the CCI in Katowice,
• Ullrich Schröder, Member of the European Economic and Social Committee,
• Maciej Zbigniew Szymik, CEO of GRUPA Leader,
• Jerzy Toborowicz, Economic consultant of The World Bank,
• Dimitris Tsigos, President of the European Confederation of Young Entrepreneurs,
• Dariusz Żuk, Managing Director of Entrepreneurial Poland.

Moderator:

Janusz Dramski, Vice-President of the Chamber of Commerce and Industry in Katowice

Organizer

Media Partners

Marketing and Sales Academy – "Marketing and Sales 3.0" Workshop 1

Time: 11.30-13.30

Venue: Conference Centre (Faculty of Theology of the University of Silesia), Room No. 103

Workshop 1: "How to successfully build customer relations in virtual sales – E-Commerce 3.0”

Issues:

• Online customer service – what influences the purchase decisions of online customers?
• Online vs. offline shopping – the use of showrooming in e-commerce.
• Mixed online/offline sales models.
• Social commerce, social media go shopping.
• Securing customer loyalty and database marketing.

Workshop moderator:

• Dominik Kaznowski, President of the PWN Group Foundation.

Organizer

Media Partners

Marketing and Sales Academy – "Marketing and Sales 3.0" Workshop 2

Time: 14.00-16.00

Venue: Conference Centre (Faculty of Theology of the University of Silesia), Room No. 103

Workshop 2: "Personal branding 3.0 – successful self-promotion and communication"

Issues:

• How to prepare the concept of a personal brand?
• What is a personal brand and why is it worth to have one?
• How to reach a compromise between a personal brand and the brand of the company and its products? How to build personal brand: evaluate the potential, identify the goals and competitors, chose the attributes and prepare the story?
• How to manage a brand – promote and develop it in the WEB 3.0 era?

Workshop moderator:

• Krystian Dudek, PhD, owner of the PUBLICO Institute, Member of the Management Board of the Polish Public Relations Association, Member of the Public Relations Ethics Council, business coach, lecturer

Organizer

Media Partners

Marketing and Sales Academy – "Marketing and Sales 3.0" Workshop 3

Time: 16.30-18.30

Venue: Conference Centre (Faculty of Theology of the University of Silesia), Room No. 103

Workshop 3: „Social media 3.0 – Content marketing, how to sell successfully using interesting content.”

Issues:

• What content marketing really is? Social media as a tool in content marketing.
• How to build your own media? Diversifying the communication through social media as a means to success.
• What does the entrepreneur need to know to implement the content & social marketing strategy successfully?
• How to sell using interesting content?
• How to look at your company in terms of creating quality content on demand?

Workshop moderator:

• Grzegorz Miłkowski, PR Director Content House

Organizer

Media Partners

The start of Polish start-ups?

Time: 9.00-11.00

Venue: Conference Centre (Faculty of Theology of the University of Silesia), Room No. 402

Issues:

• The optimal ecosystem for the assistance of start-up development involving public administration and private institutions.
• Public funds and the private sector – difference of interests and areas of cooperation in the transfer of technology.
• The role of universities and research institutions in the development of an innovative economy.
• A change in the way corporations perceive the cooperation with start-ups, their financing and setting up start-ups in their own structures.
• The tools and marketing awareness of Polish start-ups.
• Mental and business preparation of Polish society for innovative thinking and the forming of start-up culture in the development of the economy – summary of the 2007-2013 EU framework.

Invited experts (in alphabetical order):

• Michał Bańka, Director of the Department of Business Environment Institution Support of the Polish Agency for Enterprise Development,
• Krzysztof Jedziniak, Investment Director – Central and Eastern Europe, UK Trade & Investment in British Embassy in Poland,
• Sara Koślińska, Prince's Trust and CEE Changers in London,
• Krzysztof Ryte, President of the Management Board of Avanu Venture Capital Management Sp. z o.o.,
• Dimitris Tsigos, President of the European Confederation of Young Entrepreneurs in Brussels,
• Tomasz Zjawiony, Vice-President of the Chamber of Commerce and Industry in Katowice.

Moderator:

Grzegorz Kurzyp, President of Elamed Media Group, Co-founder of ideaHub

Organizer

Media Partners

START - YOUR BUSINESS - UP

Date: September 25^th, time: 10.00-17.00

Venue: Business Link Katowice (Katowice, 6 Chorzowska St.)

Conference room - lectures

• 10.00-12.00 – venture capital, National Capital Fund,
• 12.30-14.30 – e-commerce, Mateusz Kowalczyk, i-Sklep.pl,
• 15.00-17.00 – new marketing, Jakub Nagórski, kręci się! agencja kreatywna.

Creative Lab – workshops

• 10.00-12.00 - new marketing, Jakub Nagórski, kręci się! agencja kreatywna,
• 12.30-14.30 – PR, how to 'create' your image – Marcin Tutaj, 3S – Good communication zone,
• 15.00-17.00 – e-commerce, Marcin Rutkowski, i-Sklep.pl.

Shanghai room - consultations

• 10.00-12.00 – e-commerce, Katarzyna Oruba and Grzegorz Sadłoń, i-Sklep.pl,
• 12.30-14.30 – business branding – Tomasz Gorol BRANDGT,
• 15.00-17.00 – seed fund – Mateusz Maik, AIP Seed Capital.

San Francisco room – consultations

• 10.00-12.00 – law – Notary Public Iwona Piwowarczyk-Wróblewska,
• 12.30-14.30 – venture capital fund – Krzysztof Wróblewski, Avanu Venture Capital Management Sp. z o.o.,
• 15.00-17.00 – law – Silegis Law Firm, lawyer Łukasz Baj.

Knowledge Lab – consultations

• 10.00-12.00 – law – EUROIUS Law Firm Drząszcz, Kucharski, Magaczewski Sp. p.,
• 12.30-14.30 – law – EUROIUS Law Firm Drząszcz, Kucharski, Magaczewski Sp. p.,
• 15.00-17.00 – law – Notary Public Iwona Piwowarczyk-Wróblewska.

Organizer

Media Partners

 Startup Mixer and Social Media Thursday

Date: September 25^th, time: 19.00-23.00

Venue: Oko Miasta (Restaurant and Club) (Katowice, 1 Gen. Ziętek Roundabout)

Organizer

Event organizators