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THE HONORARY PATRONAGE OF THE PRESIDENT OF THE REPUBLIC OF POLAND BRONISŁAW KOMOROWSKI
UNDER THE PATRONAGE OF MR JOSÉ MANUEL BARROSO, PRESIDENT OF THE EUROPEAN COMMISSION
THE HONORARY PATRONAGE OF MR MARTIN SCHULZ, PRESIDENT OF THE EUROPEAN PARLIAMENT

Academy of Marketing and Sales

The Academy of Marketing and Sales responds to the growing need of practical approach to marketing & sales raised by small and medium-sized enterprises.

We chose innovations as a leitmotiv of this year’s edition, as a result of introducing new trends and growing influence of technology on sales. In order to meet those needs and relay the knowledge to participants, the organizers are pleased to offer three workshops: mobile marketing, cloud computing and usage of innovative tools in business-to-business sector


09:00 - 11:00 a.m. Workshop I "Mobile technologies in business – future marketing"

The usage of new IT solutions determines the innovativeness, especially when small and medium-sized enterprises are concerned. One of the commonly discussed aspects is mobile marketing. The workshop explains the implementation possibilities and points out which areas of activity could be improved in SME sector. Participants will get to know promotional and commercial possibilities of mobile tools. In addition, they will learn about the basics of m-commerce, that is online sales, and how to verify and evaluate m-marketing effectiveness.


11:30 a.m. - 01:30 p.m. Workshop II "Cloud Computing – entire business online"

Systems such as cloud computing are a real support in usage of resources or managing marketing and selling processes. The workshop is meant to explain the implementation of this technology and to point out which areas of activity could be improved by it.


02:00 – 04:00 p.m. Workshop III "Improve your sales! Innovations in Customer Relations in B2B sector"

The point of this workshop is to present the validity of prospective activities, networking and Customer Relations Management leading to sales increase. In the course of the workshop, we would explain the methods of obtaining and selecting information on potential clients, the innovative methods of establishing business contacts, the techniques of creating a functional “contacts notebook” and the rules of building positive relations with clients.